TNI || New Delhi || 08th April 2022
BKT’s brand has become much more well-known in India and other places across the world. The Indian brand, one of the world’s leading manufacturers of off-highway tyres, has gained substantially in prominence since it began its sporting journey in 2014 with Monster Jam.
According to a study conducted towards the end of 2021, India, China, and South Africa are the countries with the greatest increase in brand awareness.
Thanks to BKT’s wise and meticulous strategy, which has enabled fans to get even more involved in sporting events using tools that enable maximum visibility.
Other nations, such as Mexico and Brazil, are becoming more aware of the brand, but Asia, in particular, has responded warmly to the company’s sporting theme.
Lucia Salmaso, CEO of BKT Europe, a division of the group that works with the company’s global promotion and marketing, spoke about this and presented the newest data.
She said thanks to sports sponsorships, they are achieving crucial goals. Their brand has wonderful visibility all around the world, and they see the awareness expanding every day.
All of this is accomplished through the use of sports’ emotional rhetoric. Their ultimate goal is to increase fan engagement, and the outcome is simply growing together.
Since 2018, BKT has been the Official Global Partner of LaLiga and is now involved as a brand that represents India and its tremendous passion for sport.
The company has succeeded in integrating India’s most popular sport, cricket, with sports disciplines from all over the world, including football, curling, rugby, basketball, and eSports.
Supporting sport is a social investment for BKT since it demonstrates its commitment and support of its basic principles.
And for BKT, which never forgets its roots, the outcomes of increased brand awareness in India are a subject of particular pride.
Lucia Salmaso also encouraged the public to join BKT’s two official channels, especially for sports, where they can keep up with all of the company’s news, events, projects, and various competitions.
The first is the sponsorship.bkt-tires.com portal, while the other is the Instagram account, Bkt.Sport. Fans of cricket in Australia can find plenty of information and updates on the Big Bash League, of which BKT is a league partner.