TNI || New Delhi || 17th Sept 2021
The company further added that the vehicle would go on sale in the next spring and that it would invest $250 million and add 450 hourly jobs across three facilities in Michigan to lift production.
The company has already received more than 150,000 reservations of the F-150 Lightning as of date.
Executive Chairman Bill Ford, in a statement, said that the interest of the people for the truck has indeed surpassed their expectations.
This move from Ford comes despite industry observers questioning if individual buyers would give up their gas-driven pickups for electric models.
The Lightning happens to be an electric variant of Ford’s gas-powered F-150, a best-selling truck.
As per Reuters, Ford is aiming for an annual production of 80,000 and above Lightning pickup trucks in 2024, which will be beyond its prior target of 40,000. Ford and other major automakers are shifting to electric power over the existing gasoline lineup under pressure from China & Europe to reduce emissions.