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CSC Grameen eStore Joins Forces With Mahindra & Mahindra

TNI || New Delhi || 13th April 2022

On Tuesday, Mahindra & Mahindra announced a partnership with CSC Grameen eStore, a government programme, for its Small Commercial Vehicle (SCV) line of products.

According to the company, the agreement would leverage CSC Grameen’s digital infrastructure to assist Mahindra car queries and real-time online lead flow to M & M from deeper rural pockets.

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According to the company, the CSC Village Level Entrepreneur (VLE) network would act as an M&M point of contact in over seven lakh villages across the country as a result of this collaboration.

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Customers can inquire about their chosen SCV range, such as Supro and Jeeto, at their closest CSC Grameen eStore. They are happy to have formed a strategic alliance with M & M Ltd.

CSC Grameen eStore has been a ground-breaking government of India initiative to improve customer convenience by bringing goods and services to their doorsteps using technology as a tool, as per Raja Kishore, CSC Grameen eStore’s Chief Operating Officer.

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They are certain that this collaboration would improve customer satisfaction and enable consumers to buy Mahindra Small Commercial Vehicles in remote rural areas, Kishore added.

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CSC Grameen eStore is a fully owned subsidiary of CSC eGovernance Services India Ltd, which is a Special Purpose Vehicle (SPV) sponsored by the Ministry of Electronics and Information Technology.

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