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Castrol Magnatec Launches A New Brand Commercial That Takes A Fresh Perspective On Engine Wear

TNI || New Delhi || 1st April 2022

Castrol MAGNATEC has launched a new advertising campaign that highlights the brand’s exceptional protection, which goes on to reduce engine wear by 50%.

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The advertisement promotes Castrol MAGNATEC engine oils for automobiles and SUVs that are BS-VI compliant.

For its new campaign, Castrol has released two commercials: one aimed at families, and the other at millennials and the fast-rising category of SUV owners.

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This week, the new campaign will debut on television and online. Jaya Jamrani, Vice President-Marketing, Castrol India, says that they understand that while consumers adore their cars and enjoy pleasant rides, they don’t inevitably connect with the technical accomplishment that occurs under the mask, especially the strain that car engines go through with every start.

With this new ad, they hope to bring customers closer to the issue of engine wear and explain how Castrol MAGNATEC may be the ideal solution.

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Castrol MAGNATEC comes in four different grades: 0W-16, 0W-20, 5W-30, and 5W-40, which are all suggested by vehicle OEMs for slimmer lubricants like 0W or 5W.

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The 0W-16 type is India’s first 0W-16 engine oil for retail aftermarkets, and it meets the most rigorous API-SP standards.

Each of these variations is based on Castrol’s proprietary DUALOCK technology, which cuts engine wear in half.