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Ashok Leyland Collaborates With Mahindra First Choice To Sell Used CVs

TNI || New Delhi || 19th April 2022

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Ashok Leyland has inked a Memorandum of Understanding (MoU) with Mahindra First Choice Wheels Ltd. to join the used commercial vehicle (CV) market.

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As per the company, the agreement would create an exclusive hybrid environment for physical interactions at over 700 parking lots around the country, employing a technology platform alongside the company’s existing and new channel partners.

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The company says it expects to improve openness in the used CV market, which will increase the number of possibilities for potential purchasers while simultaneously cutting the number of old CVs on the road.

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It is a wonderful moment for them in this association of AL with MFCW to provide greater options for their clients with the combined strength of AL’s understanding of CV and MFCW’s strength in the yards, technological ecosystem, Sanjeev Kumar, Head-MHCV, Ashok Leyland, said of the business expansion.

This partnership, he feels, will give greater value to the customer.

Ashok Leyland states that the new phygital ecosystem aims to streamline the used CV market by making it easier to swap, buy, and dispose-off used commercial vehicles. iAlert telematics solutions, valuation, breakdown services, fuel solutions, and more will be available through the firm’s internet channels, according to the company.

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It is a pleasure to partner with Ashok Leyland to increase their pre-owned vehicle business, stated Ashutosh Pandey, CEO of Mahindra First Choice (MFCWL).

They are pleased that all major OEMs see considerable value in cooperating with eDiiG, the world’s largest used vehicle auction site.

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They intend to grow and bring forth additional innovative ideas in the pre-owned automobile sector both for end consumers and institutional clients by leveraging OEM expertise in the commercial vehicle segment and their phygital auctions platform, which includes a 20,000+ eDiiG network strength spread across India.

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With the new relationship in the used CV market, Ashok Leyland intends to establish itself as one of the top brands for clients looking to trade-in their old vehicles.