TNI || New Delhi || 29th Sept
India’s one of the leading Tire manufacturers, Apollo Tyres, has introduced the Bhim range of tires for small commercial vehicles (SCV’s).
Due to a high load-carrying capacity, which is an imperative requirement in this category, the company calls it loading ka mahabali and has placed it that way.
The tires are designed and developed at Apollo Tyres Global R & D Centre, Asia facility in Chennai.
The product offers best-in-class durability and a 10% better mileage than tires in similar segment.
Apollo has taken due cognizance of the customers’ requirements and has made them aesthetically robust, bulkier, and bigger, helping them carrying more load, and therefore the positioning statement is Loading Ka Mahabali.
Apollo Tyres Limited, President of Asia Pacific, Middle East, and Africa, Satish Sharma, in a statement, said that it has been a while since they have been eyeing this growing category of small commercial vehicles.
This product’s development, according to him, is an outcome of the Research & Development, Marketing, and Customer Service teams. Additionally, the consumer’s voice has also helped a lot in developing the product.
He adds that the company is confident of the tires being a runaway success in the real world since they have performed exceptionally well on the testing platforms.