ASHOK LEYLAND UNVEILS INDIGENOUS INTELLIGENT EXHAUST GAS RECIRCULATION (IEGR) TECHNOLOGY AT ITS ZONAL CONFERENCE 2017 IN DELHI.
Date: Jun 16 , 2017
New Delhi: Ashok Leyland today showed its range of future ready products, based on indigenously developed, Intelligent Exhaust Gas Recirculation (iEGR) technology, and innovative services at its Zonal Conference 2017 in Delhi, according to a company statement. Ashok Leyland’s iEGR technology will further help the company to gain significant ground in North India, This expo is the largest by any OEM in this part of the country and highlights the company’s focus for this transport and logistics hub. Ashok Leyland is the only domestic OEM to implement this technology successfully for its products above 130 Horse Power (HP) claims the statement. iEGR is not only better suited to Indian conditions compared to Selective Catalytic Reduction (SCR) technology (based on European technology) but will also prove to be hugely cost effective, easy to operate and hassle-free to maintain. It is a simple and innovative solution to achieve the results in order to meet the BS-IV norms. All of which will benefit the Ashok Leyland customer, resulting in better margins compared to products by OEMs which are based on SCR technology. With iEGR technology as the highlight, the company displayed a mix of over thirty innovative products and services, featuring trucks, buses, light commercial vehicles (LCVs), simulators and generators. Speaking at the conference, Anuj Kathuria, President - Global Trucks, Ashok Leyland, said, “Ashok Leyland has been leading from the front in the commercial vehicle industry and our iEGR technology is yet another example of Indian innovation which will benefit our customers immensely. We have been receiving very good response from almost all regions in India and North being the most important, we hope for a similar response. Displaying our range of products and services in Delhi is a significant step towards amplifying our position further in the region. Delivering on our brand promise of ‘Aapki Jeet, Hamari Jeet’, introducing technologies like iEGR and other industry-first innovations has helped us gain our customers’ trust. Our persistence and aggression in delighting our customers has helped us reach a market share of 25% in FY17 from 19% in FY15 in the North region”. The Company has, in recent years, expanded its network rapidly to cater to its wide set of customers. At the end of FY17, its network had expanded to 2678 touch points and it is further expanding rapidly in FY18. With an additional 5000 outlets for Leyparts, the genuine spare parts brand, it has a service centre every 75kms on all major highways which helps the brand deliver its “Tatkaal” promise of reaching customers within 4 hours and getting their vehicle back on-road within 48 hours.