DRIVER

Tata Motors celebrates with over 400 truck drivers in Bangalore, through ‘EK SHAAM SAARTHI KE NAAM’

By TNI
Date: Aug 04 , 2016

New Delhi: Re-iterating the company’s leadership and commitment to Indian trucking, Tata Motors organized a fun filled program for over 400 truck drivers in Bangalore, through a unique first-of-its-kind truck driver engagement program, called ‘EK SHAAM SAARTHI KE NAAM’. Conceived with the idea of extending Tata Motors’ relationship with the driver fraternity, ‘EK SHAAM SAARTHI KE NAAM’ is an evening program, held for drivers and entails elements like standup comedy shows, dance performances, with motivational videos being played, including that of the T1 PRIMA TRUCK RACING CHAMPIONSHIP.

At the ‘EK SHAAM SAARTHI KE NAAM’ event, Tata Motors also felicitated the country’s first Indian truck racers, who participated at recently concluded T1 PRIMA TRUCK RACING CHAMPIONSHIP 2016. These truck racers shared their personal experiences, of their journey to becoming actual truck racers from ordinary truck drivers, through the T1 Racer Program. Tata Motors also organized the ‘EK SHAAM SAARTHI KE NAAM’ program in five other cities – Chennai, Pune, Ludhiana, Ajmer, Barmana, Kolkata, Jamshedpur, having engaged with over 4,500 drivers by far, with plans to host the program, across other trucking centers too.

Mr. Rajesh Kaul, Business Head – Intermediate, Medium & Heavy Trucks, Tata Motors Ltd. said “While the country grows, our customers are increasingly finding themselves in an economy, where drivers are leaving the industry, at a much faster pace, than they were expected to enter. The role of a truck driver is essential to keep us all going, transporting nearly everything we know, but we sometimes judge them without knowing who they really are. Like us, they also want to know that they are treated fairly, and we as technology providers are partnering our customers in not only developing commercial vehicles\ solutions for their respective businesses, but to acknowledge the profession, as that of being the real drivers of the economy. Through initiatives like ‘EK SHAAM SAARTHI KE NAAM, we recognize truck drivers for their skill, determination, their sacrifices and the success, in moving the nation. We plan to host such initiatives across the country”.

Based on the company’s strategic objective, of making the profession of truck driving aspirational, and at the same time, act as a catalyst to induct Indian truck drivers, into T1 truck racing, Tata Motors recently also conceptualized, introduced and executed, the country’s first Indian Race Truck Driver selection and training program – the ‘T1 Racer Program’ aimed at creating ‘PRIMA RACERS’, out of ordinary truck drivers, 12 Indian racers were selected to race at the T1 Prima Truck Racing Championship 2016.  

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