Mahindra’s Mini-truck ‘Jeeto’ aquires 20% Marketshare Within a Year of Launch
Date: Aug 15 , 2016
New Delhi: “JEETO”, successfully establishes Mahindra as a leader in small commercial vehicles. Mahindra & Mahindra Ltd., today announced that its small commercial vehicle Jeeto, the modular range of 8 mini-trucks, has garnered a market share of 20% within just a year of its launch. To celebrate Jeeto’s first anniversary and keeping with its customer centric initiatives, the company offered an exchange offer of upto Rs. 20,000. Jeeto also comes with a warranty of 2 years or 40,000 km (whichever is earlier) on the Jeeto.
Launched in June 2015, Jeeto has successfully established Mahindra as a leader in the small commercial vehicle segment. Further, with superior product performance, lower maintenance, best in class mileage and the promise of a 30% higher earning potential, Jeeto has scored high over its nearest competitors.
Speaking on the occasion Pravin Shah, President & Chief Executive (Automotive), Mahindra & Mahindra Ltd. said, “At Mahindra we always believe in making customer-centric, class-leading offerings and the Jeeto has successfully delivered on this promise. A game-changer in its category, Jeeto has helped us increase our market share substantially in less than 2 tonne LCV segment, thereby establishing us as leaders in the small commercial vehicle category. Further we are delighted with our customers’ feedback as they have appreciated Jeeto’s style, pick-up, fuel economy, higher earning potential and best in class operating economics. Going forward we will continue to partner with our customers in their endeavor to progress in life and the 1st anniversary celebration initiatives are in line with this thinking.”
Jeeto is the first ever product in its category with a modular range of 8 mini-trucks to cater to the varied needs of the sub 1 tonne load segment customers. Since its launch the Jeeto has been a game changer in last mile distribution with its modular range, unmatched versatility and superior efficiency to haul goods across different segments. Jeeto has been designed for refined performance and delivers fuel efficiency of upto 37.6 km/l, which is the best in this segment. All these along with strong customer validations have also resulted in Jeeto being awarded the Apollo CV of the Year Award. Going beyond the product’s performance, Jeeto also features in the Make in Telangana video and has received excellent response from ecommerce and captive customers. Amazon has chosen Jeeto as a preferred vehicle for its two wheeler upgrade program.
The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.
A USD 17.8 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.
In 2015, Mahindra & Mahindra was recognized as the Best Company for CSR in India in a study by the Economic Times. In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.