TATA Motors launches New ULTRA Business utility vehicle in Kenya

Date: Aug 17 , 2016

Nairobi: TATA Motors among the top 10 global truck and bus manufacturers, has launched its next generation range of Ultra Business Utility Vehicle address customer requirements in the light commercial vehicle.

It has a spacious, stylish and comfortable cabin with a new generation instrument cluster, with best-in-class NVH and convenient utility features, Ultra performance with a reliable Tata engine, new generation transmission, suitable for various applications

Mr. Ravi Pisharody, Executive Director, Commercial Vehicles, Tata Motors said “ At Tata Motors, the core philosophy behind the launch of every new commercial vehicle is an endeavor to contribute to modernize the market we care to.“

For transporter, owner-driver and the captive users, the Tata ULTRA offers the lowest overall cost of ownership, safety and offers multiple features, setting new performance benchmark in the light commercial vehicle segment in Kenya. It can cater a payload ranging 4 to 11 tonnes and engine capacity from 125 HP to 180 HP.

On the occasion of launch Mr. Rudrarup Maitra, Head-Commercial Vehicles International Business, Tata Motors said, “With Tata ULTRA, Tata Motors has taken another step forward in its transformation journey, reaffirming the company’s customer centric approach of offering next-generation commercial vehicles solutions to its customers especially in Middle East and African markets.”

 Mr. Naresh Leekha, Regional Head East Africa of Tata Africa Holdings Ltd said, “The Tata ULTRA is a true Business Utility vehicle in every sense and is an important milestone in Tata Africa’s continued expansion in Kenya and the East Africa region. Tata ULTRA will help us to address a larger commercial vehicle base and also enable customers upgrade to a new-age truck with new-age global specification.”  

Apart from Comfort, style, performance, The ULTRA offers faster turnaround time and enhanced profitability for any goods carrying business, making it an ideal work horse for movement of materials across distances. The driveline of Tata ULTRA launched has Tata’s proven engine technology –TATA 497 TCIC engine, with an output of 125 HP.

ULTRA offers superior performance and greater fuel efficiency for varied payloads with the help of new generation transmission (G550), Six Speed gearbox with overdrive with cable shift mechanism.

The smartly designed dashboard offers features like Driving Economy Indicator and Water in Fuel Indicator. The gear lever is dashboard mounted, a unique feature in this class of commercial vehicles. The trucks get 3 years or 2 lakh km warranty – whichever is earlier – and come in 3 colours – Arctic White, Arizona Blue and Sardinia Red.