AFTER MARKET

Mack Trucks Adds Cross-Reference Tool to integrate into an e-commerce platform

By TNI
Date: Jul 14 , 2016

Now you can search and buy Mac trucks parts online. Volvo Trucks North America and Mack Trucks launched a parts cross-reference feature for the online Select Part Store.

The cross-reference feature is integrated into participating dealers’ parts inventories in real time through the Select Part Store. Customers who purchase heavy-duty parts online now have the power to find more parts in less time, as Mack Trucks recently rolled out an integrated parts cross-reference feature of the Mack® SELECT Part Store™ e-commerce platform. The new cross-reference tool uses a proprietary database that analyzes the part numbers customers search for and provides them with the equivalent Mack Trucks parts, giving customers more robust results and real-time inventory availability.

​"Mack SELECT Part Store now offers the heavy-duty trucking industry's first cross-reference tool that is integrated into an e-commerce platform, and continues Mack's tradition of breaking new ground to consistently meet our customers' ever-changing needs," said Chad Johnson, director of aftermarket marketing for Mack Trucks. "Mack SELECT Part Store has experienced an average of 60 percent growth in volume each year since the platform launched in 2010, and we've kept the bar high to give our customers the parts purchasing power they demand and deserve."

The new cross-reference feature is directly integrated into participating Mack Trucks dealers' parts inventories via the Mack SELECT Part Store. The web-based tool automatically updates part numbers that have been replaced or superseded and instantly notifies customers if the number of a part they're searching for has changed, taking the work of searching for alternate parts off their hands.

The cross-reference tool is now available through participating Mack SELECT Part Store dealerships. For more information or to register, visit www.selectpartstore.com.

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